India's Eyewear OS

The platform that helps optical India see clearly

Blurry connects 5,000+ independent optical retailers, eye clinics, and supply chains across Tier II & III India — with smart ordering, patient care, and AI-powered inventory.

5,000+ Target Retailers
4 Platform Layers
Seed Round 2025
📦
Order Dispatched
Retailer, Lucknow · 2m ago
Retailer Dashboard
↑ 12% this week
₹1.2L
Monthly Orders
248
SKUs in Stock
₹30K
Credit Available
Frames₹54,000
Lenses₹38,000
Accessories₹16,000
Order #BL-2048 · 12 SKUs
Delivered
Order #BL-2049 · 8 SKUs
In Transit
Order #BL-2050 · 24 SKUs
Processing
💊
AI Reorder Triggered
Progressive lenses running low
5,000+ independent optical retailers 80% of India's optical market is unorganised 500M Indians need vision correction ₹6B market opportunity 48–72hr delivery anywhere BNPL credit for every retailer WhatsApp patient automation AI-powered demand forecasting 5,000+ independent optical retailers 80% of India's optical market is unorganised 500M Indians need vision correction ₹6B market opportunity 48–72hr delivery anywhere BNPL credit for every retailer WhatsApp patient automation AI-powered demand forecasting
The Problem
India's optical retail is running on pen & paper
01

No digital ordering

Retailers call distributors on WhatsApp. No price transparency. No stock visibility. No bulk benefits.

02

No patient intelligence

Clinics lose 70% of patients after first visit. No Rx history. No follow-up reminders. Revenue lost every day.

03

No working capital access

Small retailers can't get credit from banks. They're stuck buying only what they can afford upfront.

Blurry Solves This
One ordering platform for everything

10,000+ SKUs, transparent pricing, real-time stock, 48–72hr delivery.

Patient CRM + WhatsApp automation

Never lose a patient. Automated lens replacement reminders. Prescription history forever.

BNPL credit scored automatically

7–30 day credit terms. No bank visits. Creditworthiness built from order behaviour.

AI-powered demand forecasting

Know what to order before you run out. 15–20% fewer stockouts from day one.

The Platform
Four layers, one connected ecosystem
Each layer serves a different stakeholder — but all the data flows together, making the platform smarter with every transaction.
🛒
10,000+ SKU Catalogue
ElasticSearch powered. Real-time availability. Transparent pricing. Filter by brand, power, material.
💳
BNPL Credit Engine
7–30 day credit terms. Auto credit-scored from order history. UPI & bank transfer. Razorpay powered.
📊
Retailer Analytics
Monthly spend, top products, order history, credit utilisation. All in one dashboard.
🚀
48–72hr Delivery
Multi-city warehouses. Shiprocket + Delhivery. Proof of delivery. Real-time tracking.
📋
Prescription POS
Scan or manually enter Rx. Link to patient. Invoice instantly. ABBYY OCR for prescription scanning.
👤
Patient CRM
Full Rx history. Family linking. Follow-up scheduling. Contact lens reminders. Never lose a patient.
💬
WhatsApp Automation
Lens replacement alerts. Annual exam reminders. Coating upgrade nudges. 360Dialog API.
💰
Revenue Share
25–30% to the clinic. Auto-calculated. Monthly payout via Cashfree. Fully transparent.
🏭
Vendor Management
Onboarding portal. Product listing. Compliance documents. Performance scorecards.
📦
Warehouse Ops
Multi-city network. Delhi + Lucknow Year 1. Barcode/QR. Pick-pack-ship. Inbound QC.
🔮
Demand Forecasting
SKU-level prediction. LSTM/ARIMA models. 90-day rolling. Automated reorder triggers.
🗺️
Route Optimisation
Multi-courier. Google Maps integration. Real-time tracking. Proof of delivery on every order.
💡
Dynamic Pricing
Market-aware. 3–5% margin uplift. Competitor signals. Demand elasticity. Reinforcement learning.
❤️
Retailer Health Score
Order frequency. Payment behaviour. Growth trajectory. Credit risk. All scored automatically.
👓
Vision Trend Analytics
Anonymised Rx data. Regional myopia trends. Sellable market intelligence from Year 3.
Real-Time Event Stream
ClickHouse analytics. Apache Kafka. Sub-second dashboards. Anomaly detection.
The Opportunity
Why India's optical retail needs Blurry now
80%
Market Unorganised
80% of India's optical retail has no digital infrastructure. We're building the rails.
₹6B
Market Size 2024
India's eyewear market growing at 11–15% CAGR — one of the fastest in Asia.
500M
Need Vision Care
Half a billion Indians need corrective eyewear. Less than half have access today.
1:70K
Optician to Population
1 optical store per 70,000 people in India — the supply gap that drives our growth.
15%
Fewer Stockouts
AI demand forecasting reduces stockouts by 15–20% from day one for our retailers.
25%
Higher Revenue
Clinics on Blurry's nano store model see 25–30% revenue uplift through better patient retention.
Who We Serve
Three stakeholders. One platform.
🏪
Optical Retailers
Independent shops in Tier II & III India
Order 10,000+ SKUs from one app
7–30 day BNPL credit — no bank visits
48–72hr doorstep delivery
Business analytics dashboard
AI product recommendations
👁️
Eye Clinics
Nano stores embedded in eye clinics
Prescription POS at the chair
Full patient history & CRM
Automated WhatsApp reminders
25–30% revenue share, auto-paid
Daily sales & conversion reports
🚚
Manufacturers & Vendors
Supply chain & distribution partners
Digital vendor onboarding portal
Consolidated bulk order processing
90-day demand forecasts
Performance scorecards
Quality SOP compliance tools

Ready to bring clarity to your optical business?

Whether you're a retailer looking to modernise, a clinic wanting to retain patients, or an investor excited by India's eyewear opportunity — let's talk.